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Time for Jews to lose the dues?

 
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How well is your synagogue’s business model holding up?

That’s the unexpected question being addressed by a series of programs from the Synagogue Leadership Initiative this year.

Synagogue leaders regularly discuss how their roof, air-conditioning system, clergy, and religious school are doing.

But discussing the broader question of a business model — defined as how an organization creates, delivers, or captures value (and not only financial value) — is an unfamiliar undertaking in an institution that has tradition as a core paradigm.

In fact, the general model of synagogue affiliation — you pay dues for the privilege of membership — is so familiar that it has been taken for granted for generations.

However, as Lisa Harris Glass points out, very few companies that are successful in 2013 are running on the same business model as 1963, if they even existed back then.

Glass heads the Synagogue Leadership Initiative, a project of the Jewish Federation of Northern New Jersey and the Henry and Marilyn Taub Foundation.

Last year, SLI’s programs looked at how different generations within a synagogue relate to the institution in different ways. This year, the focus is on what is called “Synagogue Next,” helping synagogues evolve “without defining what the next is,” Glass said.

One way for a synagogue to change its business model, Glass said, is through “significant sustainable collaboration” — where a synagogue joins with similar institutions to share expenses. In a panel discussion Monday night, representatives of area synagogues heard firsthand stories of religious school collaboration, of synagogues of different denominations sharing a building and a sanctuary, and of a synagogue that merged with neighboring institutions.

Another focus has looked at shifts in the business model that a congregation can undertake on its own, by changing from the traditional dues and membership model of affiliation used by every synagogue in the region, bar one, to what Glass calls “alternative models of affiliation.”

In November, SLI convened a panel discussion presenting four other models of affiliation.

In the “fair share” model, members pay a fixed percentage of their income instead of a fixed fee (and have the option of asking the synagogue’s adjustments committee for a break).

The “free will” model goes further: Members are told what their per capita share of synagogue expenses are, but whether they pay less or more is up to them.

In what Glass calls the “tapas” model, members pay separately for different services — like at a Spanish tapas restaurant, where diners order small servings of many different dishes. That’s the one model that has a local implementation: The Sha’ar Communities, headed by Rabbi Adina Lewittes.

“I don’t know how viable that is for an existing traditional synagogue,” Glass said. “It seems difficult to implement if you have a building to support.

“The idea is figuring out a way where people can take advantage of the pieces they want and not the pieces they don’t want, and to thereby change the economic picture.”

And then there’s Glass’s own favorite, one she developed herself — the “investor model.” Rather than changing the actual way in which a congregation handles its finances, this model changes the meaning assigned to money paid by members and so changes the relationship between congregations and their congregants.

Don’t think of your synagogue payments as a monthly bill, this model advises. And don’t think of your congregants’ payments as dues. They are not something that is “due” to the synagogue.

Think of dues as investments — payments into the present and future of a cause in which you as a synagogue member believe.

“They’re giving a big chunk of their discretionary income,” Glass said. Therefore, synagogues have to “move to a framework of gratitude and appreciation from one of expectation and entitlement.”

After a year of paying a monthly membership bill, she said, members will ask of their shuls. “Do you send me a thank you note? What did you do to recognize my commitment?

“It wasn’t easy to write that check every month.”

The investment congregants make in their synagogue isn’t measured only in money. It’s measured in time as well — in the time spent within the synagogue each year, and the accumulated years.

Over time, that investment adds up. Glass believes it should be recognized and appreciated properly.

It might seem that shifting to a fair share model — where dues vary based on income — would be the easiest change to make. But in the discussions hosted by SLI, including a presentation from the head of synagogue in Saratoga, N.Y., that had implemented a fair share model, it proved the least popular.

“People don’t want the synagogue to know how much money they make,” said Stephanie Hausner, who works for SLI as a synagogue change specialist. “There’s a privacy issue.”

Additionally, “how much do you make?” becomes one of the first conversations a synagogue has with prospective members. “That’s not exactly a great way to build a relationship,” Glass said.

Instead, for some synagogues, initial discussions of fair share dues lead to the more radical — but not necessarily less feasible — idea of free will dues.

To those who sit on synagogue boards, worrying about the shul’s budget, the notion of making dues voluntary initially sounds crazy.

In fact, though, most Christian congregations fund themselves through voluntary dues. A recent study by the Forward found that Jewish and Christian congregations raised equivalent amounts from their members, proving no advantage to the membership method.

And some congregations have found that moving away from membership has succeeded in reversing revenue declines.

“They got the same income, but it changed the conversation,” Glass said. “People were opting in, and the community was saying, ‘Thank you for your generosity.’”

 
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Reality check

Author to discuss intergenerational ‘experiment’

Katie Hafner began her professional career writing for a small newspaper in Lake Tahoe.

That didn’t last for long, though. “I worked my way up,” said Ms. Hafner, who now writes on health care for the New York Times.

A seasoned journalist, Ms. Hafner was exceptionally well prepared to chronicle an experience in her own life that she calls both an “experiment in intergenerational living” and a “disaster.” Inviting her 77-year-old mother to live with her and her teenage daughter, Zoe, in San Francisco, Ms. Hafner learned that fairy-tale imaginings are no match for emotional truths.

(In her book, Ms. Hafner calls her mother Helen. That is not her real name; her mother requested anonymity, and Ms. Hafner honored the request.)

 

Pruzansky vs. Matanky

Rabbi’s Nazi analogy draws fire

The president of the Rabbinical Council of American, Rabbi Leonard Matanky, has weighed in on the ongoing dispute between Rabbi Steven Pruzansky of Congregation Bnai Yeshurun in Teaneck and Gary Rosenblatt of Teaneck, editor and publisher of New York’s Jewish Week.

“I am pained that I have to distance myself from a colleague, but the kind of language that Rabbi Pruzansky used is unacceptable and crosses the line of decency and discourse,” Rabbi Matanky is quoted in the Jewish Week as having written. (Rabbi Matanky lives in Chicago’s West Rogers Park neighborhood — which is more or less the Teaneck of the Midwest — where he is rabbi of Congregations K.I.N.S. and dean of the Ida Crown Jewish Academy.)

 

Self-defense or unnecessary danger?

Armed self-defense is a value strongly supported in Jewish law, according to a statement issued last week by a local Jewish gun club, which is urging two of the largest Orthodox organizations in the country to reconsider their positions on gun control.

On July 16, the Rabbinical Council of America, an organization representing Orthodox rabbis in the United States, issued a statement recognizing the rights of private citizens to own weapons and engage in violence for self-defense, but also calling for the restriction of “easy and unregulated access to weapons and ammunition,” and denounced “recreational activities that desensitize participants … or glorify war, killing, physical violence, and weapons….”

The RCA resolution came just over a year after the Orthodox Union issued a similar resolution citing its longtime commitment to “common sense gun safety legislation” and calling on U.S. senators to pass legislation to ensure “a safer and more secure American society.”

 

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Transmitting knowledge

Frisch students learn communal wisdom from Rockleigh Home residents

Many Jewish schools send students to visit residential facilities for the elderly.

Usually there is a group activity, such as crafts or singing, and residents tell the students a bit about themselves. But there hasn’t been a specific platform that gives retired communal leaders the opportunity to share their knowledge with the younger generation.

A new program recently initiated between the Jewish Home at Rockleigh and the Frisch School in Paramus is mining the depths of those wellsprings of wisdom.

“Linking the Generations: Training the Next Generation of Jewish Communal Leaders” grew out of a meeting on September 30 between six student council representatives from Frisch and Jewish Home residents George Hantgan, founder of the Jewish Federation of Northern New Jersey and the Englewood JCC (now the Kaplen JCC on the Palisades in Tenafly); Lillian Marion, a long-time member of Temple Emanuel of the Pascack Valley, and Allen Nydick, former director of major gifts at the Jewish Federation.

 

NCSY is for her

A highly motivated Bergenfield teen is national OU youth group president

Tova Sklar of Bergenfield, 17, recently became the first national NCSY president from New Jersey in a decade.

But two years ago, she had not yet even gotten involved in the youth movement, a program of the Orthodox Union.

Now a senior at Ma’ayanot Yeshiva High School for Girls, Tova’s first experience with NCSY came from a 2012 relief mission in to New Orleans, led by New Jersey NCSY’s director, Rabbi Ethan Katz.

“I always knew about NCSY, but I didn’t think it was it was for me,” she said. “I learned about the relief mission at school, and I honestly didn’t even know it was sponsored by NCSY until I went on it.”

Once there, she had the opportunity to meet girls her age, public school students who were involved in such NCSY programs as Jewish Student Union clubs, Teen Torah Center at the Bergen County High School of Jewish Studies, Latte and Learning in Hackensack’s Riverside Square, summer programs, and regional conventions.

 

‘Anything is possible’

Avi Golden doesn’t sit still.

When he is not educating the medical and lay community about aphasia, he can be found on a ski slope, or on horseback, or scuba diving (zip-lining, kayaking, sailing, rock-climbing, etc.).

The 40-year-old, who is practicing EMT and former critical care and flight paramedic with Long Island Jewish Hospital and New York Presbyterian Hospital EMS — and a paramedic with Magen David Adom in Israel as well — is founder, and cheerleader-in-chief, of NYC Outdoors Disability, a sports group for people with a variety of physical disabilities.

“I tell them anything is possible,” he said. That philosophy might help explain how — after suffering a stroke during a medical procedure some 7 l/2 years ago — he was able to graduate from wheelchair to cane to unassisted walking. And if his arm is not back to normal yet, it’s not for lack of trying.

 
 
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