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Time for Jews to lose the dues?

 
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How well is your synagogue’s business model holding up?

That’s the unexpected question being addressed by a series of programs from the Synagogue Leadership Initiative this year.

Synagogue leaders regularly discuss how their roof, air-conditioning system, clergy, and religious school are doing.

But discussing the broader question of a business model — defined as how an organization creates, delivers, or captures value (and not only financial value) — is an unfamiliar undertaking in an institution that has tradition as a core paradigm.

In fact, the general model of synagogue affiliation — you pay dues for the privilege of membership — is so familiar that it has been taken for granted for generations.

However, as Lisa Harris Glass points out, very few companies that are successful in 2013 are running on the same business model as 1963, if they even existed back then.

Glass heads the Synagogue Leadership Initiative, a project of the Jewish Federation of Northern New Jersey and the Henry and Marilyn Taub Foundation.

Last year, SLI’s programs looked at how different generations within a synagogue relate to the institution in different ways. This year, the focus is on what is called “Synagogue Next,” helping synagogues evolve “without defining what the next is,” Glass said.

One way for a synagogue to change its business model, Glass said, is through “significant sustainable collaboration” — where a synagogue joins with similar institutions to share expenses. In a panel discussion Monday night, representatives of area synagogues heard firsthand stories of religious school collaboration, of synagogues of different denominations sharing a building and a sanctuary, and of a synagogue that merged with neighboring institutions.

Another focus has looked at shifts in the business model that a congregation can undertake on its own, by changing from the traditional dues and membership model of affiliation used by every synagogue in the region, bar one, to what Glass calls “alternative models of affiliation.”

In November, SLI convened a panel discussion presenting four other models of affiliation.

In the “fair share” model, members pay a fixed percentage of their income instead of a fixed fee (and have the option of asking the synagogue’s adjustments committee for a break).

The “free will” model goes further: Members are told what their per capita share of synagogue expenses are, but whether they pay less or more is up to them.

In what Glass calls the “tapas” model, members pay separately for different services — like at a Spanish tapas restaurant, where diners order small servings of many different dishes. That’s the one model that has a local implementation: The Sha’ar Communities, headed by Rabbi Adina Lewittes.

“I don’t know how viable that is for an existing traditional synagogue,” Glass said. “It seems difficult to implement if you have a building to support.

“The idea is figuring out a way where people can take advantage of the pieces they want and not the pieces they don’t want, and to thereby change the economic picture.”

And then there’s Glass’s own favorite, one she developed herself — the “investor model.” Rather than changing the actual way in which a congregation handles its finances, this model changes the meaning assigned to money paid by members and so changes the relationship between congregations and their congregants.

Don’t think of your synagogue payments as a monthly bill, this model advises. And don’t think of your congregants’ payments as dues. They are not something that is “due” to the synagogue.

Think of dues as investments — payments into the present and future of a cause in which you as a synagogue member believe.

“They’re giving a big chunk of their discretionary income,” Glass said. Therefore, synagogues have to “move to a framework of gratitude and appreciation from one of expectation and entitlement.”

After a year of paying a monthly membership bill, she said, members will ask of their shuls. “Do you send me a thank you note? What did you do to recognize my commitment?

“It wasn’t easy to write that check every month.”

The investment congregants make in their synagogue isn’t measured only in money. It’s measured in time as well — in the time spent within the synagogue each year, and the accumulated years.

Over time, that investment adds up. Glass believes it should be recognized and appreciated properly.

It might seem that shifting to a fair share model — where dues vary based on income — would be the easiest change to make. But in the discussions hosted by SLI, including a presentation from the head of synagogue in Saratoga, N.Y., that had implemented a fair share model, it proved the least popular.

“People don’t want the synagogue to know how much money they make,” said Stephanie Hausner, who works for SLI as a synagogue change specialist. “There’s a privacy issue.”

Additionally, “how much do you make?” becomes one of the first conversations a synagogue has with prospective members. “That’s not exactly a great way to build a relationship,” Glass said.

Instead, for some synagogues, initial discussions of fair share dues lead to the more radical — but not necessarily less feasible — idea of free will dues.

To those who sit on synagogue boards, worrying about the shul’s budget, the notion of making dues voluntary initially sounds crazy.

In fact, though, most Christian congregations fund themselves through voluntary dues. A recent study by the Forward found that Jewish and Christian congregations raised equivalent amounts from their members, proving no advantage to the membership method.

And some congregations have found that moving away from membership has succeeded in reversing revenue declines.

“They got the same income, but it changed the conversation,” Glass said. “People were opting in, and the community was saying, ‘Thank you for your generosity.’”

 
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‘It’s valuable to hear both sides’

Ridgewood man discusses Israeli, Palestinian narratives

Jonathan Emont — a 2008 graduate of Ridgewood High School who celebrated his bar mitzvah at the town’s Temple Israel and Jewish Community Center — always has felt a deep attachment to the state of Israel.

Still, the 23-year-old said, he never expected that country to be at the center of his professional life.

Things changed, however, when the recent Swarthmore College graduate went to Israel on a tour the America-Israel Friendship League offered to young journalists.

“I did journalism in college,” he said, explaining that although he majored in history, he also was the editor of Swarthmore’s Daily Gazette.

 

Walling off, reaching out

Teaneck shul offers discussion of Women of the Wall

It is not an understatement to say that the saga of Women of the Wall is a metaphor for much of the struggle between tradition and change in Israel.

Founded 25 years ago by a group of Israeli and non-Israeli women whose religious affiliations ran from Orthodox to Reform, it has been a flashpoint for the fight for pluralism in Israel, as one side would define it, or the obligation to hold onto God-given mandates on the other.

As its members and supporters fought for the right to hold services in the women’s section, raising their voices in prayer, and later to wear tallitot and read from sifrei Torah, and as their opponents grew increasingly violent in response, it came to define questions of synagogue versus state and showcase both the strengths and the flaws of Israel’s extraordinary parliamentary system. It also highlighted rifts between American and Israeli Jews.

 

Yet more Pew

Local rabbis talk more about implications of look at American Jews

The Pew Research Center’s study of American Jews, released last October, really is the gift that keeps on giving.

As much as the Jewish community deplores the study’s findings, it seems to exert a magnetic pull over us, as if it were the moon and we the obedient tides. We can’t seem to stop talking about it. (Of course, part of that appeal is the license it gives us to talk, once again, about ourselves. We fascinate ourselves endlessly.)

That is why we found ourselves at the Kaplen JCC on the Palisades in Tenafly last Wednesday night, with the next in the seemingly endless series of snow-and-ice storms just a few hours away, discussing the Pew study yet again.

 

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Nirim brings survival treks to tough neighborhoods

Shlomi Avni thanks his parents for keeping him on the straight and narrow.

He grew up in Or Akiva, a small city halfway between Haifa and Tel Aviv, just inland from Caesarea. His neighborhood was poor, with many of his peers tempted to drop out of school and turn to crime.

But his parents — his mother from Morocco, his father of Turkish descent — made sure he studied and took school seriously.

In high school in nearby Hadera, he was exposed to wider horizons and broader aspirations — in particular, the desire to be accepted into an elite combat unit in the army.

As someone who loved the sea, his choice was Flotilla 13 — the special forces unit of the Israeli navy — in other words, the Israeli version of the U.S. Navy SEALs.

 

Menendez on Iran: Keep up intense pressure

At JPost conference, senator reaffirms U.S. support for Israel

The West should continue to pursue a diplomatic solution to the Iranian nuclear issue, but that process should be reinforced by a continuous commitment to international sanctions against the Islamic republic, according to Senator Robert Mendendez.

“It is clear to me that only intense punishing economic pressure has influenced Iranian leaders to come to the table,” New Jersey’s senior senator said while addressing the Jerusalem Post’s annual conference in New York on Sunday.

Mr. Menendez, a Democrat, heads the Senate Foreign Relations Committee and is one of the Senate’s prime supporters of sanctions against Iran. On Sunday, he also called for a credible military option to remain on the table in the Iranian negotiations. The threat of U.S. military action can be a force for attaining national security goals, he said, crediting his committee’s authorization of military force in Syria last September for convincing Syrian President Bashar Assad to give up control of his chemical weapons arsenal. The United States must reassure its regional allies that the military option will remain on the table with Iran, he added.

 

‘Shave for the Brave’

There is not much that anyone can do to comfort colleagues whose son has died of cancer.

Nor is it intuitive to think that if anything could help, it would be a line of rabbis getting their heads shaved.

But that is what 54 Reform rabbis did in Chicago on April 1. The so-called Shave for the Brave was in response to the December death of 8-year-old Samuel Sommers — Superman Sam, as he was called.

Sam’s short but joyous life was chronicled by his mother, Rabbi Phyllis Sommers, who blogged about his struggle; she and Sam’s father, Rabbi Michael Sommers, were the first to have their heads shaved onstage during the Central Conference of American Rabbis’ meeting last week.

 
 
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