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Think (Sharsheret) pink

A color-coded way of making a difference

 
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Over 150 students and faculty at Torah Academy of Bergen County donated at least $5 to Sharsheret’s breast cancer campaign in order to be included in this photograph, taken on Wednesday. Over $2,000 was raised, in memory of Mrs. Toby Mayer, the mother of TABC junior Jared Mayer. Courtesy TABC

It did not cost a dime to participate in the third annual Sharsheret Pink Day Around the World. Jewish students in four countries on Wednesday raised awareness for the Teaneck-based national breast cancer support organization (sharsheret.org) simply by wearing pink to school. If they generated donations, too — Torah Academy of Bergen County (TABC) alone raised $2,000 on Wednesday — that is icing on the cake.

And here is another unusual aspect of this volunteer effort: The driving force behind the annual event is an Orthodox college student, Tzvi Solomon.

Solomon was a freshman six years ago at TABC when admissions director Donna Hoenig launched “Do Real Men Wear Pink?” at the yeshivah high school in support of Sharsheret. He was one of a handful who showed up in pink on the designated day. Hoenig tried again the next year, and the next.

“By the time I graduated, the entire school, including the faculty, was wearing pink on Sharsheret Pink Day,” says Solomon. The boys also raised funds for the organization by charging $5 a head to be included in a group portrait.

“It was not easy to do in a boys high school, yet even today TABC raises the most money of any school,” says Solomon, now a junior at Yeshiva University. Whether it remains so this year awaits the final tally of donations, but it seems likely that the TABC record will hold.

Still, “it was never about the money. It’s about awareness. I find people neglect to get involved in causes because they feel it will cost them money they don’t have. I wanted kids to feel they could just put on a pink shirt one morning and make a difference.”

Inspired by Hoenig, Solomon harnessed the power of social media to turn Pink Day into an international phenomenon in Jewish high schools and post-high school programs in Israel. In cooperation with their administrators, kids come up with creative ways to mark the day, from serving pink snacks to suspending dress codes that normally preclude bright colors. Sharsheret supplies promotional and educational materials.

“I feel, as a 20-year-old, that I want to show people they have the potential to create change and do something positive,” says Solomon, who plans to wear a pink button-down shirt, pink yarmulke and pink socks on Feb. 29. “One of the most amazing aspects of the day is that almost the entire event is student-run and organized.”

Last year, students in about 70 schools in the United States, England, Canada, and Israel participated. Even more signed up this year, as evidenced by the listing on the event’s Facebook page. “We’ve built a network of go-to people. Many of the kids who did it three years ago as seniors in high school did it at school in Israel and now in their college or university.” In fact, students at 29 colleges and universities were participating this year.

Last year at Yeshiva University, Teaneck resident David Bodner served on a Pink Day volunteer committee that sponsored — with the support of the administration and various student groups — a 40-minute cake-decorating contest involving 15 teams of male and female YU college students, 15 sheet cakes, and unlimited frostings and toppings.

Ellen Kleinhaus, program manager and campus liaison for Sharsheret, says the organization encourages all kinds of fun events to raise awareness of its services. Sharsheret (Hebrew for “chain”) offers a community of support to young Jewish women diagnosed with breast cancer or at increased genetic risk — and their families — through networks of peers, health professionals, and related resources.

“We’re so grateful to Tzvi for helping us publicize Pink Day,” says Kleinhaus. “He’s a perfect example of how we’re engaging the next generation. We just want to encourage them to make a difference creatively, to do something fun and utilize social media to educate everybody around them.”

Kleinhaus says other groups have done events such as Pink Shabbat and Manicure for Sharsheret. “TABC was the first school to designate a day to wear pink. Now some schools make their own pink shirts as Sharsheret Pink Day is growing.”

Solomon, who also recently began collecting nearly expired packaged foods from a local manufacturer to distribute at local food pantries and shelters, and to American troops abroad, uses Pink Day as an example of what can be done with little more than access to the Internet.

“It’s a shame that, as Jews, we so often look at a pink ribbon and the first thing that comes to mind is not Sharsheret,” he says. “I want to get into the most obvious and random places to make Sharsheret a household name.”

 
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Laughing with Joan

I made Joan Rivers laugh.

Of course she made me laugh, like she did to millions of others through her decades-long, often unfiltered, and ever-funny career, but yes, I made Joan Rivers laugh.

At the time, I was working at the celebrity-obsessed New York Post, and as the features writer for its women’s section, I had reason to ring up the raspy-voiced, Brooklyn-born blonde for a quickie. I had to grab a quote for some story that I was writing. As I recall, the conversation had turned to food, a favorite subject of the Jewish woman on my end of the phone, and, apparently, of that Jewish woman on the other end as well. Joan told me that she just adored the creamed spinach served at the legendary Brooklyn restaurant, Peter Luger’s — a must-have accompaniment to its famous and robust steaks. Joan told me she would dine there with a hairdresser-to-the-stars, the late Kenneth Battelle. (She kept her physique petite with this practice: She never ate anything after 3 p.m. If she did find herself dining with someone, she popped Altoids to keep her mouth busy.)

 

Cookin’ it up!

Tales of a Teaneck kitchen prodigy

How did 12-year-old Eitan Bernath of Teaneck come to be on the Food Network’s popular cooking show “Chopped”?

“He’s always been curious and he likes science,” said his mother, Sabrina Bernath. “He thinks it’s cool to mix flavors and watch things rise. He also likes to make people happy,” she added, pointing out that he had just brought his friends a freshly baked batch of cinnabuns.

For Eitan, a student at Yavneh Academy in Paramus, cooking is more than just a hobby. Struggling for the right word, the fledgling chef — whose website, cookwithchefeitan.com, will launch this week — described his relationship with the culinary arts as a “passion.”

 

Policies are the best policy

Teaneck synagogue forum addresses child sexual abuse

Does your synagogue have policies in place to protect children from sexual abuse? Do your children’s schools and camps?

Such policies, Dr. Shira Berkovits told a meeting in Teaneck on Sunday night, can make a difference to children’s safety.

Dr. Berkovits is a consultant for the Department of Synagogue Services at the Orthodox Union, and she is developing a guide to preventing child sexual abuse in synagogues. She was speaking at Teaneck’s Congregation Rinat Yisrael, as part of a panel on preventing child sexual abuse co-sponsored by three other Teaneck Orthodox congregations: Netivot Shalom, Keter Torah, and Lubavitch of Bergen County.

 

RECENTLYADDED

‘Because the Middle East is funny…’

He hates to say so, but American-Israeli comic Benji Lovitt must admit that last summer’s war was good for business.

It led to a 14-show cross-country tour that will include stops at Temple Emanu-El of Closter on October 30 and at the United Synagogue of Hoboken on November 11.

Since making aliyah from Texas eight years ago, Mr. Lovitt has come back to perform in the United States many times, using his immigrant experiences as fodder for his standup routine. But his daily helpings of humor during Operation Protective Edge in July and August splashed his name across the social-networking world like never before.

“People are looking for really positive Israel programming after the war,” he said. “I spent a lot of the war expressing how a lot of us in Israel were feeling, and many people told me that when everybody was depressed I was the one they looked to for a smile.

 

Project Ezra offers help to job seekers

Robert Hoenig of Teaneck takes over as its second director

This is a tough economy that we live in.

It can be hard to find a job, and hard to think straight when you lose one. It’s hard to figure out how to reorient yourself, how to present yourself, how to maintain at least the façade of confidence.

And it’s also hard to figure out how to pay your bills at the same time.

Project Ezra, founded in 2001, has provided help to local Jews ever since then. It was the brainchild — and really, by all accounts, the heartchild and soulchild too — of Rabbi Yossi Stern of Teaneck, who was its first director, and led it until he died unexpectedly in February. His work not only allowed many people to find work, but also helped support them and allowed them to maintain their dignity as they searched.

 

Roy Cho shows up

Democratic challenger in House race talks about Israel and more

What if the Jewish Community Relations Council held a candidates forum — and one of the candidates never came?

That was the situation in Temple Israel in Ridgewood on Monday night.

Joy Kurland, director of the Jewish Community Relations Council of the Jewish Federation of Northern New Jersey, had invited both candidates for Congress from the 5th district.

Roy Cho, 33, the Democratic challenger was there.

Scott Garrett, 55, the Republican incumbent, was not.

 
 
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