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Local expert brings corporate best practices to OU

Orthodox group learns how to maximize human capital

 
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Long gone are the days when a company’s human resources department was associated only with the screening and hiring of new employees.

Today, understanding human capital is a growing field, says Seymour Adler, recently reappointed chairman of the Orthodox Union’s Human Resources Commission.

The Teaneck resident, who has worked as a volunteer with the OU for some eight years — five as head of the commission — points out that clarifying the role of employees in an organization serves not just the workplace itself but the people they serve.

For example, said Adler, who advises OU leaders on creating “a place where people can excel in their performance,” managers must ask themselves questions such as “What does it look like when employees are committed and engaged and have the tools and support needed to maximize their performance day in and day out?”

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Seymour Adler, left, and Rabbi Leonard Bessler

“Applying my professional skills to help the community has been a source of gratification to me,” said Adler, who served as president of Teaneck’s Cong. Rinat Yisrael from 2002 to 2004. An industrial psychologist with a doctorate in industrial/organizational psychology from New York University, Adler is senior vice president for talent consulting at Aon Hewitt, an insurance brokerage and human resources consulting company.

In addition to helping Rinat Yisrael with strategic planning, something he did as well for UJA Federation of Northern New Jersey’s Jewish Community Relations Council, he has worked as a volunteer with The Moriah School in Englewood and with Kesher synagogue in Tenafly.

His professional expertise contributes “value added” to his work at OU, where “everything I can bring automatically gets plugged in” to their operations, he said. He pointed out that he works closely with Rabbi Leonard Bessler, senior human resources officer.

Still, he said, bringing best practices from corporate America to an Orthodox nonprofit “doesn’t translate without some kind of work,” particularly since the organization doesn’t have the resources of a large corporation and is extremely sensitive to the use of public money. Nevertheless, he noted, the OU has an “enlightened leadership,” interested in hearing about concepts that might improve the organization.

His work with the OU has been diverse, he said, explaining that he reviews what the OU is doing “with respect to people-related issues” — for example, how the group selects new employees, promotes current staff, rewards people, trains people, and generally “instills a performance-oriented culture.”

Those efforts benefit the entire community, he said.

“We’re talking about people,” he said. “People are the place, whether NCSY leaders, kashrut supervisors, or the people who pull together workshops on things like being better parents. They’re teams of people,” and it’s important to find out how to support them so that they’re as effective as they can be.

Over the last year, the OU has enhanced its level of management training and development, Adler said, “with some of it quite sophisticated.” For example, for the first time, the group is now engaged in executive coaching for senior leaders.

“While they’re careful about how they spend communal money, they recognize the huge amount of leverage they gain by helping a leader grow, develop, and become more effective,” he said, noting that several months ago he participated in a training program for managers across all divisions of the organization.

“It was a terrific two days,” he said. “We did what corporate America does, [using] team-building exercises to work more cooperatively.”

According to Bessler, “Nonprofits don’t measure success by dollars but rather by performance goals, so Dr. Adler’s input is essential.”

Adler, he said, has helped the OU greatly by guiding the organization in appraising the talent of its staff, using anonymous ratings of individuals by their subordinates, peers, clients, and supervisors.

In addition, he said, the fact that Adler — whom he described as a top consultant in corporate America — has been a shul president and community activist “only adds to his insight into our unique culture.”

“I would really try to encourage folks to use their professional skills to help the community,” said Adler. “Too often, people in the community feel that they can volunteer labor — for example, packaging mishloach manot, delivering packages, making solicitation calls on Super Sunday — or, obviously, donate money. I feel that the most important contribution many can make is drawing on their professional skills — and especially people who are in consulting roles in their professional lives.”

 
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A rabbi hasn’t walked into the bar ... yet

It’s not every day that a liquor license comes up for sale in Teaneck. (State licensing laws limit the number of licenses in a formula based on a town’s population.)

So when Jonathan Gellis heard that the owner of Vinny O’s in Teaneck was looking to sell the establishment, including the license, after 28 years behind the bar, he realized that only one of the more than 20 kosher restaurants in Teaneck could sell alcohol.

That seemed to be an opportunity.

Mr. Gellis is a stockbroker by day. He’s used to working in a regulated business — and the alcohol business in New Jersey is highly regulated.

Mr. Gellis grew up in Teaneck; his parents moved the family here from Brooklyn in 1975, back when the town had only one kosher restaurant. His four children attend Yeshivat Noam and the Frisch School, and he serves on the board of both institutions. He also is president of Congregation Keter Torah.

 

Where greatness lies

A memorial to Rabbi Zalman Schachter-Shalomi

On July 3, 5 Tammuz, Rabbi Zalman Schachter-Shalomi died. He was 89.

He inspired tens of thousands of people directly — and indirectly he inspired millions more, people who have yet to discover that the spiritual approaches they hold dear were invented and graciously shared by him.

Reb Zalman was prodigiously influential over many decades, but he was not proportionately famous. He was not always given credit for his vast learning or for his astonishing array of contributions. And he was okay with that.

The first time I saw Reb Zalman, he was on the bimah of an auditorium that held 2,000 people. His face beamed love at the congregation. I had been leading another High Holiday service, and I was able to join his congregation for the last few minutes of Rosh Hashanah morning.

 

Paying it forward

Remembering Gabby Reuveni’s generous spirit

Just a glance at the web page created in memory of Gabby Reuveni of Paramus gives some indication of the number of people she touched and — through the ongoing efforts of her family — she continues to touch.

Killed two years ago in Pennsylvania by a driver who swerved onto the shoulder of the road, where she was running, Gabby, who was 20, was “an extremely aware and kind person,” her mother, Jacqueline Reuveni, said. “We’re continuing her legacy.”

The family has undertaken both public and private “acts of kindness,” she said, from endowing scholarships to meeting local families’ medical bills.

According to her father, Michael Reuveni, Gabby — then a student at Washington University in St. Louis and a member of the school’s track team — was a victim of vehicular homicide.

 

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An American tale

Closter’s mayor talks about her journey from Nuremberg to New Jersey

Anyone trying to predict the course of newborn Sofie Dittmann’s life in 1928 would have imagined a solid, possibly even stolid upper-middle-class life, most likely in her birth city — Nuremberg, Germany.

It would have seemed an odd leap to imagine Sophie Dittman Heymann as she is today — the Republican mayor of Closter, coming to the end of her term as she completes eight years in office.

Her story, as Ms. Heymann tells it, involves hats, salamis, of course ambition, and a surprising but logical take on Franklin Delano Roosevelt.

It began with Sofie, as her name then was spelled, and her younger sister, Ilse, growing up in a comfortable German-Jewish home. Her father, Fritz Dittmann, a leather dealer, was a World War I veteran, and he had earned an Iron Cross fighting for Germany in that war. Her mother, Gerda, was the daughter of a banker. The family’s life in Germany ended abruptly in 1933, however, when one of her father’s employees — who “was a Nazi, but also very loyal to my father,” Ms. Heymann said — warned him that the Nazis would be coming for him the next day.

The family escaped that night — by taxi.

 

Got day school?

Federation launches marketing effort for nine area Jewish schools

“We can accomplish more together by pooling our resources for a common goal,” explained Rabbi Jonathan Knapp, head of school of the Yavneh Academy in Paramus.

“Through this project, we hope to raise awareness across the broader community about the benefits of a stellar dual curricular Jewish education,” he said.

“We’re trying to educate different audiences within our community about the value of a Jewish education and the importance of investing in these schools,” Ms. Scherzer said. “These are the schools that produce leaders.”

In addition to the advertising campaign, planned marketing efforts include a short video, a website, and parlor meetings to take the case for day schools directly to community leaders.

 

As easy as chewing gum

Sweet Bites launches program to prevent tooth decay

Convincing children to chew gum is easy. Distributing gum that prevents tooth decay to children in urban slums is a bit trickier.

Still, given the success they enjoyed during their pilot year in India, the creators of Sweet Bites stand a good chance of making widespread gum distribution a reality.

According to 22-year-olds Josh Tycko of Demarest and Eric Kauderer-Abrams of Englewood, who joined with several friends at the University of Pennsylvania this year to found the group, tooth decay has been a terrible burden on the lives of millions of slum dwellers.

Sweet Bites wants to popularize the use of 100 percent xylitol-sweetened gum to reverse the trend. The students point out that clinical trials in both the United States and India have proved the gum’s efficacy in re-mineralizing enamel and reducing tooth decay.

 
 
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