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Local expert brings corporate best practices to OU

Orthodox group learns how to maximize human capital

 
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Long gone are the days when a company’s human resources department was associated only with the screening and hiring of new employees.

Today, understanding human capital is a growing field, says Seymour Adler, recently reappointed chairman of the Orthodox Union’s Human Resources Commission.

The Teaneck resident, who has worked as a volunteer with the OU for some eight years — five as head of the commission — points out that clarifying the role of employees in an organization serves not just the workplace itself but the people they serve.

For example, said Adler, who advises OU leaders on creating “a place where people can excel in their performance,” managers must ask themselves questions such as “What does it look like when employees are committed and engaged and have the tools and support needed to maximize their performance day in and day out?”

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Seymour Adler, left, and Rabbi Leonard Bessler

“Applying my professional skills to help the community has been a source of gratification to me,” said Adler, who served as president of Teaneck’s Cong. Rinat Yisrael from 2002 to 2004. An industrial psychologist with a doctorate in industrial/organizational psychology from New York University, Adler is senior vice president for talent consulting at Aon Hewitt, an insurance brokerage and human resources consulting company.

In addition to helping Rinat Yisrael with strategic planning, something he did as well for UJA Federation of Northern New Jersey’s Jewish Community Relations Council, he has worked as a volunteer with The Moriah School in Englewood and with Kesher synagogue in Tenafly.

His professional expertise contributes “value added” to his work at OU, where “everything I can bring automatically gets plugged in” to their operations, he said. He pointed out that he works closely with Rabbi Leonard Bessler, senior human resources officer.

Still, he said, bringing best practices from corporate America to an Orthodox nonprofit “doesn’t translate without some kind of work,” particularly since the organization doesn’t have the resources of a large corporation and is extremely sensitive to the use of public money. Nevertheless, he noted, the OU has an “enlightened leadership,” interested in hearing about concepts that might improve the organization.

His work with the OU has been diverse, he said, explaining that he reviews what the OU is doing “with respect to people-related issues” — for example, how the group selects new employees, promotes current staff, rewards people, trains people, and generally “instills a performance-oriented culture.”

Those efforts benefit the entire community, he said.

“We’re talking about people,” he said. “People are the place, whether NCSY leaders, kashrut supervisors, or the people who pull together workshops on things like being better parents. They’re teams of people,” and it’s important to find out how to support them so that they’re as effective as they can be.

Over the last year, the OU has enhanced its level of management training and development, Adler said, “with some of it quite sophisticated.” For example, for the first time, the group is now engaged in executive coaching for senior leaders.

“While they’re careful about how they spend communal money, they recognize the huge amount of leverage they gain by helping a leader grow, develop, and become more effective,” he said, noting that several months ago he participated in a training program for managers across all divisions of the organization.

“It was a terrific two days,” he said. “We did what corporate America does, [using] team-building exercises to work more cooperatively.”

According to Bessler, “Nonprofits don’t measure success by dollars but rather by performance goals, so Dr. Adler’s input is essential.”

Adler, he said, has helped the OU greatly by guiding the organization in appraising the talent of its staff, using anonymous ratings of individuals by their subordinates, peers, clients, and supervisors.

In addition, he said, the fact that Adler — whom he described as a top consultant in corporate America — has been a shul president and community activist “only adds to his insight into our unique culture.”

“I would really try to encourage folks to use their professional skills to help the community,” said Adler. “Too often, people in the community feel that they can volunteer labor — for example, packaging mishloach manot, delivering packages, making solicitation calls on Super Sunday — or, obviously, donate money. I feel that the most important contribution many can make is drawing on their professional skills — and especially people who are in consulting roles in their professional lives.”

 
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French Jews face uncertain future

A look at some stories from a local leader

In the wake of the terror attacks at the Charlie Hebdo magazine office and the Hyper Cacher grocery store — a kosher market — I participated in a Jewish Agency mission to Paris.

Our delegation of Americans and Israelis arrived last week to show solidarity with the French Jewish community. We also sought to better understand the threat of heightened anti-Semitism in France (and, indirectly, elsewhere in Europe). We met with more than 40 French Jewish community leaders and activists, all of them open to sharing their concerns.

On January 7, Islamist terrorists murdered a dozen Charlie Hebdo staffers as retribution for the magazine’s cartoon depictions of the prophet Mohammed. Two days later, another terrorist held a bunch of Jewish grocery shoppers hostage, killing four, which French President Francois Hollande acknowledged as an “appalling anti-Semitic act.”

 

When rabbis won’t speak about Israel

AJR panel to offer tips for starting a conversation

Ironically, what should be a unifying topic for Jews often spurs such heated discussion that rabbis tend to avoid it, said Ora Horn Prouser, executive vice president and dean of the Academy for Jewish Religion.

Dr. Prouser, who lives in Franklin Lakes and is married to Temple Emanuel of North Jersey’s Rabbi Joseph Prouser, said that she heard a lot over the summer from rabbis and other spiritual leaders. They said that they were “unable or not comfortable talking about Israel in their synagogues,” she reported.

“It didn’t come from a lack of love,” Dr. Horn said. “They’re deeply invested in Israel, and yet they felt they could not get into a conversation without deeply offending other parts of their community.”

 

Take the Shab-bus

‘Horizontal Shabbat elevator’ picks up congregants in North Bergen and Cliffside Park

You’ve been walking to synagogue every Shabbat for years. For decades.

Now your shul is closing. Well, “merging.” But all the services are taking place in the other partner in the merger, the synagogue that’s just a bit stronger than yours, that has been able to keep a rabbi on its payroll.

But that synagogue is five miles away.

Five miles is too far for a comfortable Shabbat morning stroll.

What are you to do?

 

RECENTLYADDED

Initiative brings student nurses together with Holocaust survivors

Nursing is changing, according to Kathy Burke, the assistant dean in charge of nursing at Ramapo College of New Jersey in Mahwah.

“Nurses need to be prepared to move into the community, away from the hospital,” she said. “The community is the most important care-giving site.”

To ensure that their nurses receive this training, Ramapo provides its students with a variety of clinical experiences which “will redefine the health care of the future,” Ms. Burke said.

A new initiative — conceived by Dr. Michael Riff, director of Ramapo College’s Gross Center for Holocaust and Genocide Studies, and Leah Kaufman, director of JFS of North Jersey — brings Burke’s students together with Holocaust survivors.

“Taking care of the elderly, especially those with such a unique history, will double the impact of this experience” for her students, Ms. Burke said. “It’s [important] for this newer generation of nurses to talk with individuals who have experienced the Holocaust.”

 

‘You are not numbers. You have a name’

Tenafly JCC Holocaust commemoration highlights survivor from Tappan

When the Kaplen JCC on the Palisades marks Yom Hashoah this year, its ceremony will combine words from the past with the voices of youth. Indeed — in a twist of fate Holocaust survivors could not have foreseen — Jewish children will sing the same opera performed by children at the Theresienstadt concentration camp.

In 1942, Holocaust survivor Ela Weissberger, who lives in Tappan, N.Y., performed the role of the cat in the children’s opera “Brundibar.” The show was staged in Terezin, Czechoslovakia, as part of an effort to convince Red Cross inspectors, visiting delegations, and the world at large that nothing improper was taking place there.

“They took them to a staged area,” Ms. Weissberger said. “They were really fooled.”

On April 16, Ms. Weissberger — the last surviving member of the original cast — will share her memories as part of the JCC’s annual Yom Hashoah commemoration.

 

Evil, hope onstage in Teaneck

Yavneh students tell the story of Berga slave camp in annual Holocaust play

Glen Rock eighth-grader Shmuel Berman took on the role of murderous SS Sgt. Erwin Metz in Yavneh Academy’s recent Holocaust play about the little-known slave-labor camp at Berga in eastern Germany, where hundreds of American prisoners of war were interned along with Holocaust victims.

What was it like to portray a real-life Nazi?

“It was hard,” Shmuel said. “I had to try to get into the character of someone who was not a good person and did terrible things to people.

“I was hoping the audience saw that Erwin Metz considered himself a ‘normal’ person, yet he lied during the court scenes, claiming that he didn’t mistreat anyone. We can learn that evil could happen anywhere; it doesn’t require an evil person.”

 
 
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